1. Introduction 6
2. What is Da’wah? 11
How to Deliver Da’wah 12
Results are in Allah’s Hand 12
Be Consistent in your Da’wah 16
Coping with Undesirable Results 18
3. The Significance of Giving Da’wah to Non-Muslims 20
4. The Ruling of Da’wah 25
5. Who Should Give Da’wah? 33
5.2 The Role of Organizations and Institutes 39
5.3. The Role of Individuals and Small groups: 45
Methods of Personalized Da’wah 47
The Key for the Success of Personalized Da’wah 48
Da’wah by Example 49
Problems of Personalized Da’wah 50
6. Da’wah should be Delivered Gradually and in Phases 53
The Model of the Prophet’s Da’wah 53
Guidelines for Priorities of Da’wah 56
7. The Successful Caller (Dai’ah) 59
Qualifications of the Successful Dai’ah 59

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8. Manners of Da’wah 61
9. Presenting Islam to Non-Muslims 64
Da’wah Approaches 66
10. Misconceptions about Islam and Stereotyping of
Muslims 68
10.1 Present Situation 68
10.2 The Source of Misconceptions Linked to Islam 69
10.3 Muslims Responsibilities 70
10.4 Da’wah and Stereotyping of Muslims 73
1- Education is the answer 74
2- Removing the Misconceptions 74
3- Presenting Islamic point of view 75
4- Exposing the Double Standard 75
5- Establishing Strong Relations with Media 76
6- Connecting with Non-Muslims 76
7- Unfolding the underlying Reasons 78
11. Specialized Da’wah Institutions 80
12. Da’wah Centers 82

13. Da’wah and Modern means of Communications 85
Electronic da’wah 86
14. Our children and Da’wah 89
15. Da’wah in History 92
16. Could Da’wah fail? 94
Test Your Knowledge 97
Books of the Author 100
Respected Dear Readers 101

I received an urgent phone call to meet with some body who
was interested to get some information about Islam.
I was surprised to find out that it was not a lady as I expected
but rather a whole family: father, mother, son and daughter.
They have been in Kuwait for only two months.
The father was an engineer in the oil company where he
had his first contact with Islam. He was so impressed by
Islam that he has accepted it from all his heart within his
first week in Kuwait. He felt he was a Muslim all his life but
he was not aware of it.
He was working hard with his family to guide them; thanks
to Allah his wife and children accepted Islam. He brought
all of his family members to get more support and guidance.
He encouraged them to ask questions and increase their
knowledge about Islam.
He wanted to educate himself and his family about Islam in
order to be able to make Da’wah in their community after
returning to their country.
I was amazed how easily this family converted to Islam.
They were just waiting for the first spark to ignite their faith
in the True one God, Allah.

Few years ago, I read a similar amazing story of a French
model who was very unhappy, and unsatisfied with her life
although she had all what she can dream of. She decided to
do some thing valuable in her life; she went to Afghanistan
to help in the relief efforts for the refugees. There in
Afghanistan, she discovered the true Islam. She converted
to Islam, put the Hijab, quitted her work as a model, and
dedicated the rest of her life for Islam.
These enlightening and inspiring stories are happening
repeatedly all over the world. As millions of people entered
Islam in the past, there are, at present, millions of people
from all races, and all nationalities, who have discovered
the truth of Islam and found the solace of their souls and
comfort of their hearts in its teachings, in spite of the
relentless propaganda against it.
These new Muslims come from a variety of backgrounds;
they include simple people, intellectuals, scientists, priests,
and artists, young and old, Christians and Jews, Hindus and
Buddhists, as well as atheists.
Islam gives them what they were missing; it enlightened
their hearts, and made their life meaningful. They found
in its guidance answers to their questions and solutions to
their problems.
They realized that by embracing Islam, they were actually

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reverting to their original pure state in which Allah created
them. For this reason, many of the new Muslims see that
‘reverting to Islam’ is actually a more appropriate term for
them than ‘converting to Islam’.
Islam is the fastest growing religion in the U.S.A and the
world according to leading American news agencies (ABC
NEWS, CBS NEWS, CNN, US NEWS) and magazines
(Angeles Times, YORK TIMES, Seattle Times, and TIMES
MAGAZINE)1
This fast spread of Islam, in spite of the adverse conditions of
the Muslims, is an evidence that Islam is a religion taken care
of by Allah, the Almighty. Even with the misunderstanding
and bias, Islam is gaining followers every day more than
other religions.
There are millions of potential Muslims around the world
sincerely searching for the truth but they have no access to
it; they have no guidance, simply because Muslims are not
doing enough.
I always ask myself: are not we the carriers of the Last and
Final message? Is it not our duty to make the call of Islam
reach everywhere in earth? Would Allah (swt) excuse us for
not doing enough?
It is true that the Muslim Ummah can not, at present time,
compete with developed nations in material progress.
1 . See appendix I

However, Muslims have a lot to contribute for the welfare
of humanity. They are the carriers of Allah’s Guidance.
Upon their shoulders lies the responsibility of conveying
the Truth of Islam, the message of all the prophets of Allah,
to all peoples wherever they are. They are entrusted with
the task of rescuing humankind from the evil consequences
of the disbelief and bringing them to the light of the true
faith of monotheism.
In fact, what Muslim Ummah can contribute for the welfare
of humanity is much more important than food and water.
Currently, there are many people, particularly in the
developed societies, thirsty for the guidance of Allah. There
are millions of people, who are unhappy with their modern
and unfulfilling material life. Modern civilization failed to
give them the spiritual satisfaction they need. These people
are in need for sincere Muslims who are capable of bringing
them to the Truth of Islam; to a balanced and happy life.
Let us not underestimate the power of Islam to win people’s
hearts; it is tremendous and beyond our expectation. It is
amazing how Islam brings hearts together; one only needs
to visit any Islamic Da’wah center and see people who have
come to Islam from all religions, cultures, colors and races
in harmony and brotherhood; it reminds Muslims with the
holy verse:a

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